Friday, February 24, 2012


“Pay no attention to that man behind the curtain!”

We’re not supposed to notice it, but you would have to be in a coma or have been otherwise rendered insensate to not at least get an inkling that something is going on! Being that I have training in this field, allow me to clue you in: the television ratings sweeps are going on.

Have you noticed that the programming on your favorite channels seems to be a little bit better for the past few weeks? There are no re-runs on in Prime Time. Even the news is getting in on the act.

If you’re in Denver you may have noticed that EVERY channel is pandering to its news audience. They are running special programming and promotions. (Two channels are even bribing the news audience to friend them on facebook!)

There is an excellent book for anyone who wants to understand what all this pandering is about. Please allow me to recommend The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, by James Surowiecki. The entire book is interesting, but to anyone who is interested in broadcasting, the section on how the ratings work is particularly revealing.

Wherever you are today, I hope that you’re enjoying what’s on TV!

Don Bergquist – February 24, 2012 – Lakewood, Colorado, USA

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